Cooking companions nude4/2/2023 ![]() ![]() For this reason, Beatriz Precadio states that, through a range of visual media, Playboy pursued the more political and architectural goal of “a male sexual liberation movement, to arouse the American man’s political awareness of the male right to domestic space, and to construct an autonomous space of the sexual and moral laws that governed heterosexual marriage” (Preciado 2014, 30). Both the corporate workplace and the domestic center in this period saw the rise of female authority and undermined the dominance men had previously held in the public domain. Pages of saturated images and articles introduced a masculine approach to consumerism, despite the American man’s struggle to maintain a stable sexual identity facing the emasculation of post-war consumer culture. Men purchased Playboy to be teased by a rotating assortment of disposable bunnies, but the Playmate of the Month was just one ingredient in the magazine’s universe of cosmopolitan indulgence. While the rave success of Playboy was indebted to the publication of nude pictorials (circulating to nearly a million a month by 1959), its relentless integration of pornographic content with a world of style-conscious consumerism embodied a masculine lifestyle of material pleasure and formulated a new list of credentials pertaining to heterosexual manhood. For the first time, the kitchen, and other spaces within the house were opened up to the stylish men who coveted them through the invention of the bachelor pad. Catering to the secret agoraphobic and culinary ambitions of manly men, the popularized monthly magazine pulled the cutting mat out from under the hands of housewives and placed it on the bedside tables of bachelors throughout America. ![]() Born on his very own kitchen table (and floor), Hugh Hefner’s Playboy brought the gentleman into the postwar domestic nucleus-the home. ![]()
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